Paid Media & Ads
Microsoft (Bing) Ads
Microsoft Advertising (Bing, plus its syndicated partner network) reaches a search audience Google Ads doesn't cover, frequently at a lower cost per click. This service covers campaign strategy and management on the Microsoft Advertising platform, usually alongside an existing Google Ads account rather than instead of it.
What's included
- Campaign strategy and account build on Microsoft Advertising
- Keyword research adapted for Bing's search audience and intent patterns
- Import and adaptation of existing Google Ads structure where it makes sense
- Conversion tracking setup (UET tag) and attribution
- Ongoing bid and budget optimization
FAQs about Microsoft (Bing) Ads
What's included in Microsoft (Bing) Ads?
Microsoft Advertising (Bing, plus its syndicated partner network) reaches a search audience Google Ads doesn't cover, frequently at a lower cost per click. This service covers campaign strategy and management on the Microsoft Advertising platform, usually alongside an existing Google Ads account rather than instead of it.
Is Microsoft (Bing) Ads offered as a standalone service?
Yes — Microsoft (Bing) Ads can be engaged on its own or combined with other Paid Media & Ads work as part of a broader strategy, depending on what the business needs.
How do I get started with Microsoft (Bing) Ads?
It starts with a free strategy audit to see how microsoft (bing) ads fits the current setup and goals, followed by a prioritized plan before any work begins.