Paid Media & Ads
Retargeting & Remarketing Ads
Most visitors don't convert on their first visit. Retargeting keeps a business in front of the people who already showed interest — website visitors, cart abandoners, past customers — with messaging built for where they are in the decision, not a repeat of the first ad they saw.
What's included
- Audience segmentation by on-site behavior (viewed, added to cart, abandoned)
- Cross-platform retargeting setup (search, Meta, display, YouTube)
- Sequenced creative and offer strategy by audience segment
- Frequency capping to avoid ad fatigue
- Attribution reporting to separate retargeting lift from new-visitor demand