Blog
Guides and playbooks from the team, published as they're written — not padded for volume.
How AI Overviews Are Changing Search — and What To Do About It
A practical look at how AI-generated answers in search are changing click behavior, and what that means for how content should be structured.
Core Web Vitals Explained: LCP, INP, and CLS
What the three Core Web Vitals metrics actually measure, why they matter for both users and search, and where sites typically lose points.
Technical SEO Fundamentals: What Actually Affects Crawling and Indexing
A practical breakdown of crawlability, indexation, and the technical signals that determine whether search engines can find and rank a site at all.